Music critics have named Lady Gaga’s “Bad Romance” as the best music video of the 21st century.
Music publication Billboard has published their list of the top videos of the past 18 years, writing that at the time “Bad Romance” was a “stripped-down” style for Lady Gaga.
Gaga released the song in 2009 as the first single from her second major studio release The Fame Monster.
One of Billboard’s critics wrote, “It offered a glimpse into an entire cinematic world that thrilled and disturbed in equal measure, expanding the possibilities of what a music video could achieve — and challenging other stars to step their game up at the same time.
“Bad Romance features some of her most gorgeous music-video looks — as silly as it seems now in the post-Joanne era, the video was praised by some critics for the ‘stripped-down’ and ‘normal’ makeup on display — as well as her most unsettling.
“With Bad Romance, she took the old standard for great music videos and set it aflame, then got to work building a new one.”
Coming in at No.2 on Billboard’s list was Missy Elliott’s “Work It”, and D’Angelo’s “Untitled (How Does It Feel?)”, Beyoncé’s “Formation” and OutKast’s “Hey Ya!” rounding out the top 5.
The publication said that while the music industry has changed a lot over the 21st century, music videos are still very important.
“The music video still reigns paramount in the pop world, as a conversation-starter, as a starmaker, as a cementer of legacy,” Billboard wrote.
“Though the ways we consume music videos in 2018 would’ve been almost unthinkable at century’s start, the impact they have on our lives and pop culture remains relatively similar.”