PRODUCT OF THE MONTH: Canon XC10 PROFESSIONAL CAMCORDER


Announced last month, the Canon XC10 is the imaging giant’s ticket into the entry-level 4K video market. It is a true Digital Video camera, with the sensor and lens being designed specifically for this camera. You can capture 12 megapixel stills and although it has a DSLR style form factor, everything about it is geared towards video.
The maximum resolution is 3840 x 2160 at 30p and you can also choose to record in 1080p or 720p at higher frame rates (50 & 100 fps respectively). More importantly, you can now record in 4K in camera! You must use CFast cards for 4K but still, that’s pretty amazing. Fast SD cards are suitable for all other resolutions as 50 Mpbs is the max bit rate for Full HD.
The lens is fixed which may seem a bit odd at first, but again it’s been made for this camera. It has a 10x optical zoom, the new STM motor for smooth, accurate focus and   best of all, it’s  parfocal. Pair this with a specially developed 1” CMOS sensor and the Digic DV 5 processor and the result is very impressive image quality.
The 3” touch LCD tilts up and down and the touch focus works really well. Canon have also packed it with  pro  features like colour bars, focus peaking, zebra pattern and some great picture profiles including Canon Log to get up to 12 stops of dynamic range.
It ships with a viewfinder which is quite unique and a very valuable accessory, which attaches directly to the LCD so you can still tilt it up and down for the most comfortable position.
Overall, we have a very interesting little camera on our hands with a lot of potential. It will be a perfect ‘B’ or ‘C’ camera for many professionals and a realistic ‘A’ camera for those wanting to get into film making.
The Canon XC10 is currently priced at $2,875, but if you’d like to learn more, call Robert Dew, our Video Production Account Manager on 3250 0017.