ANZ Bank has released a moving new advertisement encouraging more gay couples to hold hands in public.
The ad features a number of same-sex couples holding hands at places like a restaurant, at a cinema and at a bus stop, but the couples hesitate and move apart when they see other people approach or react.
The company, which is sponsoring both the Sydney Gay and Lesbian Mardi Gras and the Auckland Pride this month, said: “Even in 2017, the simple act of holding hands is still difficult for some people – let’s change that and #HoldTight.”
ANZ has also released research they commissioned that found members of New Zealand’s LGBTI community were twice as likely (39 per cent) to feel uncomfortable holding their partner’s hand than non-LGBTI people (18 per cent).
Almost a third had been made to feel uncomfortable holding their partner’s hand through negative response from others, ANZ said.
Watch the “Hold Tight” video below: